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Jeff McAllister
Jeff McAllister

Sr. Visual/UI Designer & Art Director. I recently started moving my work to Dribbble. Please contact me for additional work samples.

  1. Yamaha Music School - Original Proposal Yamaha Music School - Original Proposal — This was my original proposal for the Yamaha Music School project. Although, we ultimately went a different direction, I still really like this version. The photography style is so natural and warm – it creates so much authenticity. The addition of the line-art waves in each section convey movement, fluidity and motion. From a navigational standpoint, I like the simple, one-word headlines for e...
  2. Yamaha Music School Yamaha Music School — I just completed a project for Yamaha Music School. Previously, the Yamaha division didn’t have anything official in terms of branding or consistency. I was able to create a design system that would extend across all marketing efforts including: a color palette, typography style, textures and general photography direction. This comp shows the client-approved art direction. The official launch i...
  3. SolSpec SolSpec — Homepage for a branding and UI design assignment I’m working on. SolSpec uses drones and arial analytic software to capture imagery and analyze risk mitigation for oil and gas, mining and solar industries. Being big on photography, this project was exciting as I was able to use amazing assets which started to take on a National Geographic feel. Homepage shown. Full project consists of 6+ temp...
  4. JBL MasterClass - V1 JBL MasterClass - V1 — Version 1 of 2. JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. Featured presenting artists are those that aren’t too far removed from their earlier days where they would have been in the audience themselves. The intimate setting is to welcome conversations and inspire other artists. My role in the proje...
  5. JCPenney Corporate Brands JCPenney Corporate Brands — A refresh of a piece I designed for JCPenney. The fashion portfolio was geared towards investors and showcases the companies lesser-known designers and product/brand verticals. The second screen shows and alternate hero image. View fullsize designs »
  6. GasPedal Industries GasPedal Industries — Homepage designs for a custom car-build and fabrication company. As their 10 year old business has grown, so has their demand for a more robust web and mobile experience as well as some fresh marketing initiatives. Attachments show new homepage on desktop and mobile. Images borrowed from various sources for mockup purposes to establish art direction for photography. View fullsize designs »
  7. JBL MasterClass - V2 JBL MasterClass - V2 — Version 2 of 2. JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. Featured presenting artists are those that aren’t too far removed from their earlier days where they would have been in the audience themselves. The intimate setting is to welcome conversations and inspire other artists. My role in the proje...
  8. Paragon Realty Software Paragon Realty Software — The company provides software solutions for real estate agencies to use as a platform for servicing their clients. Home seekers are provided with custom searches, targeted homes and email alerts which are set up by their real estate agent within the system. The current system lends to a very utilitarian approach, lack of common UI functionality, limited mobile experience and branding. My propo...
  9. Other World Computing (OWC) Other World Computing (OWC) — OWC (macsales.com) is the leader in innovative upgrades for Mac addicts. This project has been a huge overtaking in terms of branding, not being on an eCommerce platform and having to adhere to legacy systems. I couldn’t remove any of the core navigation for the time being but I could reorganize items for user efficiency. My goal was to elevate the brand, give them a more typical eCommerce expe...
  10. The Rocket Yard The Rocket Yard — A fun little logo project. The Rocket Yard is the name of the blog for Other World Computing. They were seeking a logo that adhered to their “outer space” naming convention used company-wide. It was an interesting study to see how complex my rocket exhaust started and where I ended up. As always, simplicity translated better to smaller sizes. I’m hoping they let me run with the photography styl...
  11. Towny Towny — The Towny app is designed to help connect locally-owned businesses with consumers in smaller, thriving communities. It features discounts, cash rewards and other incentives for users to buy, bank and give locally. View fullsize designs »
  12. Design My JBL Design My JBL — JBL partnered with Amazon to host a contest geared toward creatives. Participants will enter by designing a custom wrap and face-color for JBL’s 305P MKII studio monitors. The client was seeking art direction for the contest, including a few monitor designs of what the speakers could look like. My mockups were then used for all marketing efforts. Designs show: landing page, email, 5 speaker mo...
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