Jeff McAllister

Sr. UI/UX Designer & Art Director. I recently started moving my work to Dribbble, please contact me for additional work samples.

JBL MasterClass - V1 — Version 1 of 2. JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. Featured presenting artists are those that aren’t too far removed from their earlier days where they would have been in the audience themselves. The intimate setting is to welcome conversations and inspire other artists. My role in the proje...
JBL MasterClass - V2 — Version 2 of 2. JBL MasterClass is a live event series where up and coming hip-hop and digital artists share their experiences with others in the industry. Featured presenting artists are those that aren’t too far removed from their earlier days where they would have been in the audience themselves. The intimate setting is to welcome conversations and inspire other artists. My role in the proje...
GasPedal Industries — Homepage designs for a custom car-build and fabrication company. As their 10 year old business has grown, so has their demand for a more robust web and mobile experience as well as some fresh marketing initiatives. Attachments show new homepage on desktop and mobile. Images borrowed from various sources for mockup purposes to establish art direction for photography. View fullsize designs »
Paragon Realty Software — The company provides software solutions for real estate agencies to use as a platform for servicing their clients. Home seekers are provided with custom searches, targeted homes and email alerts which are set up by their real estate agent within the system. The current system lends to a very utilitarian approach, lack of common UI functionality, limited mobile experience and branding. My propo...
JCPenney Corporate Brands — A refresh of a piece I designed for JCPenney. The fashion portfolio was geared towards investors and showcases the companies lesser-known designers and product/brand verticals. The second screen shows and alternate hero image. View fullsize designs »
Other World Computing (OWC) — OWC (macsales.com) is the leader in innovative upgrades for Mac addicts. This project has been a huge overtaking in terms of branding, not being on an eCommerce platform and having to adhere to legacy systems. I couldn’t remove any of the core navigation for the time being but I could reorganize items for user efficiency. My goal was to elevate the brand, give them a more typical eCommerce expe...
The Rocket Yard — A fun little logo project. The Rocket Yard is the name of the blog for Other World Computing. They were seeking a logo that adhered to their “outer space” naming convention used company-wide. It was an interesting study to see how complex my rocket exhaust started and where I ended up. As always, simplicity translated better to smaller sizes. I’m hoping they let me run with the photography styl...
Towny — The Towny app is designed to help connect locally-owned businesses with consumers in smaller, thriving communities. It features discounts, cash rewards and other incentives for users to buy, bank and give locally. View fullsize designs »
Design My JBL — JBL partnered with Amazon to host a contest geared toward creatives. Participants will enter by designing a custom wrap and face-color for JBL’s 305P MKII studio monitors. The client was seeking art direction for the contest, including a few monitor designs of what the speakers could look like. My mockups were then used for all marketing efforts. Designs show: landing page, email, 5 speaker mo...

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